LIGHTWAY CREATIVE believes in the power of arts and technology to amplify human creativity, human experience, human expression, and human connection across all kinds of boundaries.

Create Worlds

We have spent decades creating techniques that blur the lines between reality and fiction—techniques that use illusion to reveal underlying truths and that use spectacle to emphasize human intimacy. Creating emotional connections between our partners and their audiences by building rich contiguous cross platform experiential technologies. Our work provokes empathy, community, connection, reflection, thought, action and excited engagement.


DESIGN FOR HUMANS

Lightway works at the convergence of creative and technology merging physical and virtual spaces to produce wholly new experiences for our clients and their audiences. We have access to the absolute latest in immersive display technology, from holograms to massive LED screens and everything in-between. Our teams have built large-scale installations working with major arenas, stadiums, and cultural institutions to redefine what is possible.

Creating the Hybrid, Immersive, Future of Experience.

Lightway Creative is a fully integrated ecosystem focused on revolutionizing live experiential and entertainment and traditional media.

We create hyphenated experiences which bridge the digital–, virtual–, and real-life audience spaces, capturing and amplifying emerging markets and evolving cultural movements.

  • Advertising and Branding

  • Public Spaces and Events

  • Sports Entertainment

  • Theme Parks

  • Cultural Venues

  • Performing Arts Centers

  • Live Entertainment and Theater

  • Art Museums & Non-Profit Arts

  • Resorts and Casinos

  • eSports and Gaming

Capabilities

The Lightway team has a proven track record of delivering amazing experiences for sports, entertainment, theme parks, cultural venues, performing arts centers, live entertainment and theater, art museums, resorts and casinos, and a variety of engagements with corporate clients from product launches to trade shows.

Sectors

  • Corporate Engagements

  • Regenerative Development

  • Creative Technologies

  • Engineering

  • Architecture

  • Philanthropy

  • Academia

  • International Collaboration

  • Futurism

  • AI Research and Development

  • Brand Activations

  • Live Event Production

  • Experience Design

  • Celebrity Management

  • Film and TV Development

  • Theatrical Direction

  • Experiential Design

  • Immersive Media Design

  • Immersive Brand Integration

  • Concert Development

  • Festivals and Conferences

  • Cross-Medium Staging

  • Media Licensing

  • Construction Management

Areas of Expertise

  • Sponsorships and Partnerships

  • Content Strategy

  • User Experience Design

  • Animation Design & Production

  • Visual Design

  • Lighting Design

  • Audio Environments

  • Interface Engineering

  • Software Engineering

  • Systems Integration

  • Product Development

  • Audio Visual Integration

  • Hardware Systems

  • Signage (Static & Digital)

Architectural + Communications

Via our subsidiary, Metropolitan Interactive, we offer a range of architectural integration services, construction managements, software development, and product design and development services.

Metropolitan’s team of technologists, digital marketing strategists, AV and theater consultants, interaction designers, visual designers, content strategists, electromechanical and product packaging engineers, project managers, sales and marketing consultants, IT support personnel and other professionals create thoughtful connections between brands and consumers through meaningful experiences that are tactically crafted to drive transformative growth.

Let’s Get Started

Have an idea? Reach out to one of our experience experts to get started on your next project.